Posts Tagged ‘Subaru’
On the Road to Meet Indy Subaru Share the Love Event Dealerships
INDIANAPOLIS — On Jan. 2, 2023, Meals on Wheels of Hancock County Executive Director Lynda Kosh met with Indianapolis Subaru dealers to thank them for participating in the 2023-24 Subaru Share the Love Event. She visited Dreyer & Reinbold, Falcone Subaru, and Tom Wood Subaru, all in Indy, with cupcakes from the Confection Connection Cafe & Bakery in Greenfield.
Sharing the love with Indy Subaru dealers who help support Meals on Wheels through the Subaru Share the Love Event. Thank you to Andy Thimlar of Dreyer & Reinbold Subaru!
Our Subaru Share the Love Event with Meals on Wheels America wraps today, and we’re sharing our love for Indy dealerships! Our Executive Director, Lynda Kosh, enjoyed meeting General Manager Gary Weinbrecht at Falcone Automotive and discussing the impact of this giving event.
Fun stop at Tom Wood Subaru with surprise cupcakes from The Confection Connection Bakery to share our love for Indianapolis Subaru dealers! Thank you to Tom Wood Subaru General Manager Scott Reckley for helping foster personal and community connections through the Subaru Share the Love Event. We loved the camping set-up. We’re ready for summer!
15th Annual Subaru Share the Love® Strives for $250 Million
This holiday season, Subaru of America, Inc. has launched a national advertising campaign in support of the 2022 Subaru Share the Love® Event, highlighting the causes that embody the Subaru Love Promise® – the Subaru vision to show love and respect to all people, and pets, at every interaction to make the world a better place, simply because it is the right thing to do.
This year, Subaru and its participating retailers are supporting four returning national charity partner beneficiaries, The American Society for the Prevention of Cruelty to Animals® (ASPCA®), Make-A-Wish®, Meals on Wheels America® and the National Park FoundationTM The creative spots will shine a light on each organization’s cause and how they make a difference.
The advertising spots will also showcase hometown charities that are hand-selected by Subaru retailers across the country that will also benefit from the Subaru Share the Love Event during its milestone 15th year. Subaru and its retailers are hopeful of being able to donate more than $250 million to these organizations, and the four national charity partners, by the end of this year’s event.
“The Subaru Share the Love Event is one of the most important times of the year for our retailers and by giving back in such a significant way, we demonstrate that Subaru is More Than a Car Company and our retailers are More Than a Car Dealer,” said Alan Bethke, Senior Vice President of Marketing, Subaru of America, Inc. “It means so much to our retailers, and us at Subaru of America, to hear stories about the impact these funds have on so many different causes, people and pets across the country.”
The advertising spots were created by Subaru of America with agency partner Carmichael Lynch, and will run on national television, digital video, and social media platforms. Paid media partners include CNN, NBC, Hallmark Channel, Discovery+, Twitter, CBS News The Uplift, Amazon Streaming TV, YouTube, Hulu. Spanish-language translated versions of the :30 and :15 advertising spots will run on Univision, Telemundo, and Peacock.
The creative campaign brings to life the efforts made by each of the national charity partners and how these causes directly impact those they serve. Vignettes include:
Portraits of Love – For the past 15 years, Subaru and our retailers have been sharing the love with those who need it most. Subaru is the largest automotive donor to Make-A-Wish and Meals on Wheels. And the largest corporate donor to the ASPCA and the National Park Foundation. By the end of this year, Subaru and our retailers will have donated over $250 million to charity. When you get a new Subaru during the Subaru Share the Love Event, Subaru will donate $250 to the charity of your choice.
Love is Local – Subaru and our retailers are dedicated to giving back to our local communities. In fact, through the Subaru Share the Love Event, Subaru retailers have supported over 1,700 hometown charities. And by the end of this year, Subaru and our retailers will have donated over $250 million to charity. This is what makes Subaru retailers more than car dealers and Subaru More Than a Car Company.
Providing Meals, Meals on Wheels – Subaru and our retailers love seniors. That’s why Subaru is the largest automotive donor to Meals on Wheels. Through the Subaru Share the Love Event and other efforts we have delivered nearly 4 million meals.
These spots are available to view on the Subaru of America YouTube channel here: www.youtube.com/Subaru.
For any new Subaru vehicle purchased or leased at one of the more than 630 retailers from Thursday, November 17, 2022, through Tuesday, January 3, 2023, Subaru will donate $250 to the purchaser’s choice of charity*. Retailers can also add up to two local hometown charities to receive an additional $50 for each vehicle sold or leased. Additionally, 417 participating Subaru retailers will donate an additional $5 to their registered hometown charity partner for every routine Subaru vehicle service visit during the campaign period.
Since 2008, Subaru and its participating retailers have donated more than $227 million and supported over 1,700 hometown charities to help those in need through the Subaru Share the Love Event.
- To learn more, visit: www.subaru.com/share
- Follow Subaru on Facebook: www.facebook.com/subaruofamerica
- Join the conversation: www.twitter.com/subaru_usa #ShareTheLove
*Disclaimer: Subaru will donate $250 for every new Subaru vehicle sold or leased from November 17, 2022, through January 3, 2023, to four national charities designated by the purchaser or lessee. Pre-approved Hometown Charities may be selected for donation depending on retailer participation. For every new Subaru vehicle sold or leased during the campaign period, participating retailers will donate a minimum of $50 in total to their registered Hometown Charities. Subaru will donate a total of $5 to their registered Hometown Charities for every Subaru vehicle routine service visit during the campaign period. A routine visit includes customer payment of $5 or greater, or any service that includes a genuine Subaru oil filter. Purchasers/lessees must make their charity designations by January 13, 2023. The four national charities will receive a guaranteed minimum donation of $250,000 each. See your local Subaru retailer for details or visit subaru.com/share. All donations made by Subaru of America, Inc.
Share the Love This Holiday Season
Camden, N.J., November 18, 2021 /CSRwire – Subaru of America, Inc. has announced the return of the annual Subaru Share the Love® Event in 2021 for its 14th consecutive year. With the return of national charity partners including Meals on Wheels America, Subaru and its participating retailers hope to exceed a grand total of $225 million donated to these worthy causes by the end of the event’s 14th year.
“The Subaru Share the Love Event is the most important time of the year for us, as it gives our Subaru family of employees, retailers and owners a moment to come together to reflect on what matters most – helping those in need,” said Thomas J. Doll, President and CEO of Subaru of America, Inc. “Giving back is at the very heart of Subaru – it’s what makes us More Than a Car Company. In 2021, we’re excited to give back to the causes close to our community’s hearts and make a lasting positive impact.”
From Nov. 18, 2021, through Jan. 3, 2022, with every new Subaru purchased or leased at one of more than 600 participating Subaru retailers nationwide, Subaru will donate $250 to the customer’s choice of charities*. The customer may choose to direct the donation to four national partner charities: The ASPCA®, Make-A-Wish®, Meals on Wheels America and the National Park Foundation. Subaru retailers also will have the opportunity to add up to two local hometown charities for their customers to select.
For the sixth consecutive year, there will be no cap placed on the total donation from Subaru of America, Inc. to the Share the Love Event charitable partners, and new owners will be granted the option of selecting which charity or charities will receive a donation from Subaru on their behalf. In addition to the four national charity partners, Subaru retailers nationwide have selected 794 charitable organizations in their communities to support.
Additionally, more than 300 participating Subaru retailers will donate an additional $5 to their hometown charitable partners for every routine Subaru vehicle service visit from November 18, 2021 through January 3, 2022, throughout the Subaru Share the Love Event.
The Subaru Share the Love Event was launched in 2008, and since that year, Subaru has donated more than $200 million to more than 1,610 national and local charities.
- To learn more, visit: www.subaru.com/share
- Follow Subaru on Facebook: www.facebook.com/subaruofamerica
- Join the conversation: www.twitter.com/subaru_usa #ShareTheLove
Meals on Wheels America
Subaru is the largest automotive donor to Meals on Wheels. Meals on Wheels America provides leadership to local, community-based programs dedicated to fighting hunger and isolation among our nation’s homebound seniors. Through the Subaru Share the Love Event, Meals on Wheels has helped deliver more than 2.5 million meals and friendly visits to America’s seniors.
About Subaru of America, Inc.
Subaru of America, Inc. (SOA) is a wholly owned subsidiary of Subaru Corporation of Japan. Headquartered at a zero-landfill office in Camden, N.J., the company markets and distributes Subaru vehicles, parts and accessories through a network of more than 630 retailers across the United States. All Subaru products are manufactured in zero-landfill plants and Subaru of Indiana Automotive, Inc. is the only U.S. automobile manufacturing plant to be designated a backyard wildlife habitat by the National Wildlife Federation. SOA is guided by the Subaru Love Promise, which is the company’s vision to show love and respect to everyone, and to support its communities and customers nationwide. Over the past 20 years, SOA has donated more than $200 million to causes the Subaru family cares about, and its employees have logged more than 63,000 volunteer hours. As a company, Subaru believes it is important to do its part in making a positive impact in the world because it is the right thing to do. For additional information visit media.subaru.com. Follow us on Facebook, Twitter, and Instagram.