15th Annual Subaru Share the Love® Strives for $250 Million

December 16, 2022 / April Allford /

This holiday season, Subaru of America, Inc. has launched a national advertising campaign in support of the 2022 Subaru Share the Love® Event, highlighting the causes that embody the Subaru Love Promise® – the Subaru vision to show love and respect to all people, and pets, at every interaction to make the world a better place, simply because it is the right thing to do.

For the past 15 years, Subaru and our retailers have been sharing the love with those who need it most. Subaru is the largest automotive donor to Make-A-Wish and Meals on Wheels. And the largest corporate donor to the ASPCA and the National Park Foundation. By the end of this year, Subaru and our retailers will have donated over $250 million to charity. When you get a new Subaru during the Subaru Share the Love Event, Subaru will donate $250 to the charity of your choice.
For the past 15 years, Subaru and our retailers have been sharing the love with those who need it most. Subaru is the largest automotive donor to Make-A-Wish and Meals on Wheels. And the largest corporate donor to the ASPCA and the National Park Foundation. By the end of this year, Subaru and our retailers will have donated over $250 million to charity. When you get a new Subaru during the Subaru Share the Love Event, Subaru will donate $250 to the charity of your choice.

This year, Subaru and its participating retailers are supporting four returning national charity partner beneficiaries, The American Society for the Prevention of Cruelty to Animals® (ASPCA®), Make-A-Wish®, Meals on Wheels America® and the National Park FoundationTM The creative spots will shine a light on each organization’s cause and how they make a difference.

The advertising spots will also showcase hometown charities that are hand-selected by Subaru retailers across the country that will also benefit from the Subaru Share the Love Event during its milestone 15th year. Subaru and its retailers are hopeful of being able to donate more than $250 million to these organizations, and the four national charity partners, by the end of this year’s event.

“The Subaru Share the Love Event is one of the most important times of the year for our retailers and by giving back in such a significant way, we demonstrate that Subaru is More Than a Car Company and our retailers are More Than a Car Dealer,” said Alan Bethke, Senior Vice President of Marketing, Subaru of America, Inc. “It means so much to our retailers, and us at Subaru of America, to hear stories about the impact these funds have on so many different causes, people and pets across the country.”

The advertising spots were created by Subaru of America with agency partner Carmichael Lynch, and will run on national television, digital video, and social media platforms. Paid media partners include CNN, NBC, Hallmark Channel, Discovery+, Twitter, CBS News The Uplift, Amazon Streaming TV, YouTube, Hulu. Spanish-language translated versions of the :30 and :15 advertising spots will run on Univision, Telemundo, and Peacock. 

The creative campaign brings to life the efforts made by each of the national charity partners and how these causes directly impact those they serve. Vignettes include:

Portraits of Love – For the past 15 years, Subaru and our retailers have been sharing the love with those who need it most. Subaru is the largest automotive donor to Make-A-Wish and Meals on Wheels. And the largest corporate donor to the ASPCA and the National Park Foundation. By the end of this year, Subaru and our retailers will have donated over $250 million to charity. When you get a new Subaru during the Subaru Share the Love Event, Subaru will donate $250 to the charity of your choice. 

Love is Local – Subaru and our retailers are dedicated to giving back to our local communities. In fact, through the Subaru Share the Love Event, Subaru retailers have supported over 1,700 hometown charities. And by the end of this year, Subaru and our retailers will have donated over $250 million to charity. This is what makes Subaru retailers more than car dealers and Subaru More Than a Car Company. 

Providing Meals, Meals on Wheels – Subaru and our retailers love seniors. That’s why Subaru is the largest automotive donor to Meals on Wheels. Through the Subaru Share the Love Event and other efforts we have delivered nearly 4 million meals. 

These spots are available to view on the Subaru of America YouTube channel here: www.youtube.com/Subaru.

For any new Subaru vehicle purchased or leased at one of the more than 630 retailers from Thursday, November 17, 2022, through Tuesday, January 3, 2023, Subaru will donate $250 to the purchaser’s choice of charity*. Retailers can also add up to two local hometown charities to receive an additional $50 for each vehicle sold or leased. Additionally, 417 participating Subaru retailers will donate an additional $5 to their registered hometown charity partner for every routine Subaru vehicle service visit during the campaign period.

Since 2008, Subaru and its participating retailers have donated more than $227 million and supported over 1,700 hometown charities to help those in need through the Subaru Share the Love Event.

*Disclaimer: Subaru will donate $250 for every new Subaru vehicle sold or leased from November 17, 2022, through January 3, 2023, to four national charities designated by the purchaser or lessee. Pre-approved Hometown Charities may be selected for donation depending on retailer participation. For every new Subaru vehicle sold or leased during the campaign period, participating retailers will donate a minimum of $50 in total to their registered Hometown Charities. Subaru will donate a total of $5 to their registered Hometown Charities for every Subaru vehicle routine service visit during the campaign period. A routine visit includes customer payment of $5 or greater, or any service that includes a genuine Subaru oil filter. Purchasers/lessees must make their charity designations by January 13, 2023. The four national charities will receive a guaranteed minimum donation of $250,000 each. See your local Subaru retailer for details or visit subaru.com/share. All donations made by Subaru of America, Inc.  

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April Allford

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