Fundraising
15th Annual Subaru Share the Love® Strives for $250 Million
This holiday season, Subaru of America, Inc. has launched a national advertising campaign in support of the 2022 Subaru Share the Love® Event, highlighting the causes that embody the Subaru Love Promise® – the Subaru vision to show love and respect to all people, and pets, at every interaction to make the world a better place, simply because it is the right thing to do.
This year, Subaru and its participating retailers are supporting four returning national charity partner beneficiaries, The American Society for the Prevention of Cruelty to Animals® (ASPCA®), Make-A-Wish®, Meals on Wheels America® and the National Park FoundationTM The creative spots will shine a light on each organization’s cause and how they make a difference.
The advertising spots will also showcase hometown charities that are hand-selected by Subaru retailers across the country that will also benefit from the Subaru Share the Love Event during its milestone 15th year. Subaru and its retailers are hopeful of being able to donate more than $250 million to these organizations, and the four national charity partners, by the end of this year’s event.
“The Subaru Share the Love Event is one of the most important times of the year for our retailers and by giving back in such a significant way, we demonstrate that Subaru is More Than a Car Company and our retailers are More Than a Car Dealer,” said Alan Bethke, Senior Vice President of Marketing, Subaru of America, Inc. “It means so much to our retailers, and us at Subaru of America, to hear stories about the impact these funds have on so many different causes, people and pets across the country.”
The advertising spots were created by Subaru of America with agency partner Carmichael Lynch, and will run on national television, digital video, and social media platforms. Paid media partners include CNN, NBC, Hallmark Channel, Discovery+, Twitter, CBS News The Uplift, Amazon Streaming TV, YouTube, Hulu. Spanish-language translated versions of the :30 and :15 advertising spots will run on Univision, Telemundo, and Peacock.
The creative campaign brings to life the efforts made by each of the national charity partners and how these causes directly impact those they serve. Vignettes include:
Portraits of Love – For the past 15 years, Subaru and our retailers have been sharing the love with those who need it most. Subaru is the largest automotive donor to Make-A-Wish and Meals on Wheels. And the largest corporate donor to the ASPCA and the National Park Foundation. By the end of this year, Subaru and our retailers will have donated over $250 million to charity. When you get a new Subaru during the Subaru Share the Love Event, Subaru will donate $250 to the charity of your choice.
Love is Local – Subaru and our retailers are dedicated to giving back to our local communities. In fact, through the Subaru Share the Love Event, Subaru retailers have supported over 1,700 hometown charities. And by the end of this year, Subaru and our retailers will have donated over $250 million to charity. This is what makes Subaru retailers more than car dealers and Subaru More Than a Car Company.
Providing Meals, Meals on Wheels – Subaru and our retailers love seniors. That’s why Subaru is the largest automotive donor to Meals on Wheels. Through the Subaru Share the Love Event and other efforts we have delivered nearly 4 million meals.
These spots are available to view on the Subaru of America YouTube channel here: www.youtube.com/Subaru.
For any new Subaru vehicle purchased or leased at one of the more than 630 retailers from Thursday, November 17, 2022, through Tuesday, January 3, 2023, Subaru will donate $250 to the purchaser’s choice of charity*. Retailers can also add up to two local hometown charities to receive an additional $50 for each vehicle sold or leased. Additionally, 417 participating Subaru retailers will donate an additional $5 to their registered hometown charity partner for every routine Subaru vehicle service visit during the campaign period.
Since 2008, Subaru and its participating retailers have donated more than $227 million and supported over 1,700 hometown charities to help those in need through the Subaru Share the Love Event.
- To learn more, visit: www.subaru.com/share
- Follow Subaru on Facebook: www.facebook.com/subaruofamerica
- Join the conversation: www.twitter.com/subaru_usa #ShareTheLove
*Disclaimer: Subaru will donate $250 for every new Subaru vehicle sold or leased from November 17, 2022, through January 3, 2023, to four national charities designated by the purchaser or lessee. Pre-approved Hometown Charities may be selected for donation depending on retailer participation. For every new Subaru vehicle sold or leased during the campaign period, participating retailers will donate a minimum of $50 in total to their registered Hometown Charities. Subaru will donate a total of $5 to their registered Hometown Charities for every Subaru vehicle routine service visit during the campaign period. A routine visit includes customer payment of $5 or greater, or any service that includes a genuine Subaru oil filter. Purchasers/lessees must make their charity designations by January 13, 2023. The four national charities will receive a guaranteed minimum donation of $250,000 each. See your local Subaru retailer for details or visit subaru.com/share. All donations made by Subaru of America, Inc.
Jiffy Lube Drive To Do More Benefits Meals on Wheels
HOUSTON, TX (Oct.1, 2022) – Today, Jiffy Lube, an industry leader in vehicle maintenance for more than 40 years, began a nationwide fundraising campaign benefiting Meals on Wheels America, an organization supporting community-based programs such as Meals on Wheels of Hancock County to address senior hunger, isolation and nutrition programs. The Jiffy Lube Drive To Do More campaign will raise funds to help provide nutritious meals, friendly visits and safety checks to seniors during the holiday season.
Jiffy Lube International, Inc. will jumpstart the donations with a corporate gift, with subsequent funds raised through customer donations during checkout at participating Jiffy Lube locations beginning October 1, 2022, through October 31, 2022.
“Jiffy Lube is honored to contribute to Meals on Wheels America’s mission of addressing senior hunger and isolation, especially in advance of the holiday season when the need can be even greater,” said Sara Smith, Chief Marketing Officer of Jiffy Lube International, Inc. “In addition to raising funds to help provide meals, we are committed to keeping Meals on Wheels volunteers on the road so they can continue to make a positive difference in their communities.”
“The holiday season can be difficult for homebound seniors. Harsh winter weather and busy schedules can leave some of our most vulnerable community members at an even greater risk of isolation, loneliness, and hunger,” said Kristine Templin, Chief Development Officer of Meals on Wheels America. “This fundraising campaign with Jiffy Lube comes at the perfect time, and all of the funds raised will help ensure our seniors receive the support they need.”
THE IMPACT OF DRIVE TO DO MORE
With more than 2,000 service centers across the U.S., Jiffy Lube and its franchisees have raised millions of dollars to help make a difference in the lives of others. With the launch of Drive To Do More in 2019, the brand extended its philanthropic efforts to provide support to volunteers who rely on their vehicles to give back in their communities. Additionally, Jiffy Lube franchisees are committed to numerous charitable causes in their local markets – ranging from education and health to youth development and food security. The national relationship expands both Meals on Wheels America and Jiffy Lube’s reach and ability to transform lives, have a more meaningful impact, and create a community of strength, hope, and resilience.
ABOUT JIFFY LUBE
Founded over 40 years ago, Jiffy Lube serves approximately 20 million customers each year at more than 2,000 franchised service centers across North America. Jiffy Lube pioneered the fast oil change industry in 1979 by establishing the first drive-through service bay, providing customers with fast, professional service for their vehicles. The company continues to lead the industry with the evolution of its business model, Jiffy Lube Multicare, which offers oil changes, brakes, batteries, and tires as well as other services consumers want and need. Headquartered in Houston, Jiffy Lube is a wholly owned, indirect subsidiary of Shell USA, Inc. Visit JiffyLube.com to learn more about Jiffy Lube and vehicle care. About Meals on Wheels America Meals on Wheels America is the leadership organization supporting more than 5,000 community-based programs across the country that are dedicated to addressing senior isolation and hunger. This network serves virtually every community in America and, along with more than two million staff and volunteers, delivers the nutritious meals, friendly visits and safety checks that enable America’s seniors to live nourished lives with independence and dignity. By providing funding, leadership, education, research and advocacy support, Meals on Wheels America empowers its local member programs to strengthen their communities, one senior at a time. All of the funds raised from the national campaign will go to Meals on Wheels America, which will distribute funds to local Member programs to meet the specific needs in their communities.
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United Way of Central Indiana Awards $8.3 Million for Basic Needs
UWCI Marketing / INDIANAPOLIS
United Way of Central Indiana announced it is awarding $8.3 million to 63 organizations to help them meet the basic needs of people and families across the region.
United Way’s Basic Needs Fund is designed to help our most vulnerable neighbors access food, housing, health care and transportation.
An 18-member committee of United Way board members, staff and community volunteers reviewed applications and selected the recipients, awarding grants ranging from $40,000 to $320,000.
“To achieve stability, people must first have their basic needs met,” said Mary Jones, United Way’s senior director of basic needs. “These funds support services that help people with life’s essentials.”
Organizations that received funding during this grant cycle serve people in Boone, Hamilton, Hancock, Hendricks, Marion, Morgan and Putnam counties.
One of the organizations awarded funding is Stability First, a transitional housing nonprofit in Morgan County. Executive Director Rick Miller said the funding will enhance the nonprofit’s ability to help those struggling to gain stability in their lives.
“With individual growth plans focusing on a wholistic approach, we strive to provide the help and hope that so many are desperately needing,” Miller said. “We are extremely grateful to partner with the United Way of Central Indiana to positively impact our community.”
2022-2023 Basic Needs Fund grantees:
Alternatives Inc – $100,000
American Cancer Society – $40,000
The Arc of Greater Boone County, Inc. – $50,000
Boone County Senior Services, Inc. – $60,000
Bosma Enterprises – $60,000
Boys & Girls Club of Boone County – $80,000
Boys & Girls Club of Noblesville – $60,000
Boys & Girls Clubs of Indianapolis – $100,000
Burmese American Community Institute – $100,000
Catholic Charities Indianapolis, Inc. – $320,000
Christamore House, Inc. – $60,000
CICOA Aging & In-Home Solutions – $225,000
Community Alliance of the Far Eastside – $200,000
Concord Neighborhood Center – $125,000
Damien Center – $225,000
Easterseals Crossroads – $225,000
Edna Martin Christian Center – $225,000
Family Promise of Hendricks County – $100,000
Fathers and Families Center – $100,000
Fay Biccard Glick Neighborhood Center – $125,000
Firefly Children & Family Alliance – $320,000
Flanner House of Indianapolis, Inc. – $225,000
Foster Success – $60,000
Goodwill of Central and Southern Indiana – $225,000
Hancock County Senior Services – $60,000
Hawthorne Community Center – $175,000
Hendricks County Senior Services – $150,000
Horizon House, Inc. – $200,000
HVAF of Indiana, Inc. – $80,000
Indiana Legal Services, Inc. – $80,000
Indiana Youth Group – $125,000
Indianapolis Legal Aid Society – $125,000
Indianapolis Urban League – $200,000
John Boner Neighborhood Centers – $225,000
The Julian Center – $100,000
La Plaza, Inc. – $150,000
Little Red Door Cancer Agency – $150,000
Lutheran Child and Family Services – $150,000
Martin Center Sickle Cell Initiative – $50,000
Martin Luther King Community Center – $175,000
Mary Rigg Neighborhood Center – $200,000
Meals on Wheels of Central Indiana – $175,000
Meals on Wheels of Hancock County – $50,000
Neighborhood Christian Legal Clinic – $40,000
New Hope of Indiana – $80,000
Noble, Inc. – $225,000
PrimeLife Enrichment – $50,000
Public Advocates in Community Re-Entry (PACE) – $100,000
Reach For Youth – $60,000
The Salvation Army Indiana – $320,000
Second Helpings – $225,000
Sheltering Wings – $150,000
Shepherd’s Center of Hamilton County – $100,000
Southeast Community Services – $125,000
St. Mary’s Early Childhood Center – $50,000
Stability First – $40,000
Sycamore Rehabilitation Services – $80,000
Tangram, Inc. – $150,000
TeenWorks, Inc. – $50,000
The Villages of Indiana, Inc. – $50,000
Volunteers of America Ohio & Indiana – $225,000
WellSpring – $50,000
YMCA of Greater Indianapolis – $100,000
Share the Love This Holiday Season
Camden, N.J., November 18, 2021 /CSRwire – Subaru of America, Inc. has announced the return of the annual Subaru Share the Love® Event in 2021 for its 14th consecutive year. With the return of national charity partners including Meals on Wheels America, Subaru and its participating retailers hope to exceed a grand total of $225 million donated to these worthy causes by the end of the event’s 14th year.
“The Subaru Share the Love Event is the most important time of the year for us, as it gives our Subaru family of employees, retailers and owners a moment to come together to reflect on what matters most – helping those in need,” said Thomas J. Doll, President and CEO of Subaru of America, Inc. “Giving back is at the very heart of Subaru – it’s what makes us More Than a Car Company. In 2021, we’re excited to give back to the causes close to our community’s hearts and make a lasting positive impact.”
From Nov. 18, 2021, through Jan. 3, 2022, with every new Subaru purchased or leased at one of more than 600 participating Subaru retailers nationwide, Subaru will donate $250 to the customer’s choice of charities*. The customer may choose to direct the donation to four national partner charities: The ASPCA®, Make-A-Wish®, Meals on Wheels America and the National Park Foundation. Subaru retailers also will have the opportunity to add up to two local hometown charities for their customers to select.
For the sixth consecutive year, there will be no cap placed on the total donation from Subaru of America, Inc. to the Share the Love Event charitable partners, and new owners will be granted the option of selecting which charity or charities will receive a donation from Subaru on their behalf. In addition to the four national charity partners, Subaru retailers nationwide have selected 794 charitable organizations in their communities to support.
Additionally, more than 300 participating Subaru retailers will donate an additional $5 to their hometown charitable partners for every routine Subaru vehicle service visit from November 18, 2021 through January 3, 2022, throughout the Subaru Share the Love Event.
The Subaru Share the Love Event was launched in 2008, and since that year, Subaru has donated more than $200 million to more than 1,610 national and local charities.
- To learn more, visit: www.subaru.com/share
- Follow Subaru on Facebook: www.facebook.com/subaruofamerica
- Join the conversation: www.twitter.com/subaru_usa #ShareTheLove
Meals on Wheels America
Subaru is the largest automotive donor to Meals on Wheels. Meals on Wheels America provides leadership to local, community-based programs dedicated to fighting hunger and isolation among our nation’s homebound seniors. Through the Subaru Share the Love Event, Meals on Wheels has helped deliver more than 2.5 million meals and friendly visits to America’s seniors.
About Subaru of America, Inc.
Subaru of America, Inc. (SOA) is a wholly owned subsidiary of Subaru Corporation of Japan. Headquartered at a zero-landfill office in Camden, N.J., the company markets and distributes Subaru vehicles, parts and accessories through a network of more than 630 retailers across the United States. All Subaru products are manufactured in zero-landfill plants and Subaru of Indiana Automotive, Inc. is the only U.S. automobile manufacturing plant to be designated a backyard wildlife habitat by the National Wildlife Federation. SOA is guided by the Subaru Love Promise, which is the company’s vision to show love and respect to everyone, and to support its communities and customers nationwide. Over the past 20 years, SOA has donated more than $200 million to causes the Subaru family cares about, and its employees have logged more than 63,000 volunteer hours. As a company, Subaru believes it is important to do its part in making a positive impact in the world because it is the right thing to do. For additional information visit media.subaru.com. Follow us on Facebook, Twitter, and Instagram.
Subaru of America Shares the Love
Through the Subaru Share the Love® Event, from Nov. 19, 2020, to Jan. 4, 2021, Subaru of America donated $250 for every new Subaru vehicle purchased or leased to the customer’s choice of the four national charities, including Meals on Wheels, with a minimum guarantee of $250,000. In addition to these partners, local Subaru retailers selected hundreds of hometown charities for their customers to support as well.
Over the past 12 years, the Subaru Share the Love Event has helped deliver more than 2.3 million meals to America’s seniors.
Meals on Wheels America provides leadership to more than 5,000 local, community-based programs dedicated to fighting hunger and isolation among our nation’s homebound seniors. Each donation from Subaru supports the nutritious meals, friendly visits and safety checks that enable seniors to continue living nourished lives in their own homes.
Over the past 12 years, the Subaru Share the Love Event has helped deliver more than 2.3 million meals to America’s seniors. Last year, Meals on Wheels of Hancock County was honored to participate in, and become a first-time recipient of funds from, the Subaru Share the Love Event locally.
